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Marketing to your students

Marketing to your students

Learn about Handshake's marketing toolkit and how to maximize social media to connect with your students.

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About this course

We understand the importance of meeting your audiences where they are at. We are also aware that you may have limited resources and time that you can dedicate to marketing efforts. To help, we have put together a set of ready-to-use, out-of-the-box assets for you, as well as ones that you can customize for your branding needs. 


This course covers: 

  • The Handshake marketing toolkit 
  • Social media engagement 
  • Best practice tips from Handshake partners

Who should take this course:

Anyone who is charged with student engagement and marketing Handshake. 

Tip: Have some fun with it! Share what you create with your Handshake relationship manager so we can celebrate your work and share with others. 

Curriculum30 min

  • Handshake Marketing Toolkit
  • Overview of the Marketing Toolkit (2 min)
  • Marketing Toolkit
  • Student engagement tactics
  • 5 strategies for activating and engaging students in Handshake
  • Slide deck: student engagement tips
  • Leveraging social media
  • Handshake partner tips: building a social media strategy
  • Social media playbook
  • Action: share your ideas in the Handshake Community!
  • Feedback
  • Course survey

About this course

We understand the importance of meeting your audiences where they are at. We are also aware that you may have limited resources and time that you can dedicate to marketing efforts. To help, we have put together a set of ready-to-use, out-of-the-box assets for you, as well as ones that you can customize for your branding needs. 


This course covers: 

  • The Handshake marketing toolkit 
  • Social media engagement 
  • Best practice tips from Handshake partners

Who should take this course:

Anyone who is charged with student engagement and marketing Handshake. 

Tip: Have some fun with it! Share what you create with your Handshake relationship manager so we can celebrate your work and share with others. 

Curriculum30 min

  • Handshake Marketing Toolkit
  • Overview of the Marketing Toolkit (2 min)
  • Marketing Toolkit
  • Student engagement tactics
  • 5 strategies for activating and engaging students in Handshake
  • Slide deck: student engagement tips
  • Leveraging social media
  • Handshake partner tips: building a social media strategy
  • Social media playbook
  • Action: share your ideas in the Handshake Community!
  • Feedback
  • Course survey