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Milestone 7: Events, fairs & student marketing

Milestone 7: Events, fairs & student marketing

This module will walk you through how to create your own events, fairs and marketing campaigns on Handshake.

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About this course

Want to learn more about how to drive human-to-human connections at scale? This is the module for you! We walk through how you can create your own in-person, virtual and hybrid events on Handshake as an institution, as well as events in collaboration with employers and alumni to help your students grow their professional network.

Following this, we explore the career fair functionality on Handshake, allowing your students and alumni to connect with employers via virtual 1-1 and group sessions, or in-person on your campus. As part of this, you will learn about how to track attendees for in person events & fairs via QR code scans and check-in kiosks (card swipes).

Supporting this is our section on student marketing to help you engage your student body and raise awareness of how they can create human-to-human connections through your opportunities on Handshake.

Curriculum40 mins

  • Events
  • How to Create an Event ~5 mins
  • How to View an Event as a Student and Employer ~2 mins
  • How to Approve Employer Requested Events ~1 mins
  • Help Centre Resources
  • Fairs: Set Up (In-Person & Virtual)
  • Creating a Fair ~11 mins
  • Employer Perspective: Registering for a Fair ~3 mins
  • Fairs: Student Registration, Employer Scheduling & Session Details Page ~8 mins
  • Slides: Setting Up In-Person Careers Fairs
  • Slides: Setting Up Virtual Career Fairs
  • Virtual Fair Checklist
  • Fairs: Promotion (Publishing Your Fair & Inviting Attendees)
  • Publish Your Fair & Invite Employers
  • Social Media Playbook
  • Promotional Resources
  • Fairs: On the Day
  • Slides: Advice for the day of your Fair
  • Help Centre Resources
  • Fairs: After Your Fair
  • Template: Post-Fair Survey Questions
  • Help Centre Resources
  • Fairs: Learn From Careers Colleagues Across the Globe
  • Blog Post: Multi-Institutional Virtual Fairs on Handshake
  • Case Study: Multi-Institutional Fairs (3 pro-tips by University of Illinois Chicago)
  • Handshake Hacks: Key Considerations for Student Success at Virtual Fairs
  • Student Marketing
  • Marketing: Engaging Your Students & Alumni ~13 mins
  • Slides: Engaging Your Students & Alumni
  • Student Marketing Toolkit
  • Help Centre Resources
  • Course Survey
  • Handshake Academy Learner Survey

About this course

Want to learn more about how to drive human-to-human connections at scale? This is the module for you! We walk through how you can create your own in-person, virtual and hybrid events on Handshake as an institution, as well as events in collaboration with employers and alumni to help your students grow their professional network.

Following this, we explore the career fair functionality on Handshake, allowing your students and alumni to connect with employers via virtual 1-1 and group sessions, or in-person on your campus. As part of this, you will learn about how to track attendees for in person events & fairs via QR code scans and check-in kiosks (card swipes).

Supporting this is our section on student marketing to help you engage your student body and raise awareness of how they can create human-to-human connections through your opportunities on Handshake.

Curriculum40 mins

  • Events
  • How to Create an Event ~5 mins
  • How to View an Event as a Student and Employer ~2 mins
  • How to Approve Employer Requested Events ~1 mins
  • Help Centre Resources
  • Fairs: Set Up (In-Person & Virtual)
  • Creating a Fair ~11 mins
  • Employer Perspective: Registering for a Fair ~3 mins
  • Fairs: Student Registration, Employer Scheduling & Session Details Page ~8 mins
  • Slides: Setting Up In-Person Careers Fairs
  • Slides: Setting Up Virtual Career Fairs
  • Virtual Fair Checklist
  • Fairs: Promotion (Publishing Your Fair & Inviting Attendees)
  • Publish Your Fair & Invite Employers
  • Social Media Playbook
  • Promotional Resources
  • Fairs: On the Day
  • Slides: Advice for the day of your Fair
  • Help Centre Resources
  • Fairs: After Your Fair
  • Template: Post-Fair Survey Questions
  • Help Centre Resources
  • Fairs: Learn From Careers Colleagues Across the Globe
  • Blog Post: Multi-Institutional Virtual Fairs on Handshake
  • Case Study: Multi-Institutional Fairs (3 pro-tips by University of Illinois Chicago)
  • Handshake Hacks: Key Considerations for Student Success at Virtual Fairs
  • Student Marketing
  • Marketing: Engaging Your Students & Alumni ~13 mins
  • Slides: Engaging Your Students & Alumni
  • Student Marketing Toolkit
  • Help Centre Resources
  • Course Survey
  • Handshake Academy Learner Survey