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Marketing Handshake

Marketing Handshake

Learn about Handshake's marketing toolkit assets and how to maximize social media to connect with your students.

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About this course

We understand the importance of meeting your audiences where they are at. We are also aware that you may have limited resources and time that you can dedicate to marketing efforts. To help, we have put together a set of ready-to-use, out-of-the-box assets for you, as well as ones that you can customize for your branding needs. 


This course covers: 

  • The Handshake marketing toolkit 
  • Social media engagement 
  • Best practice tips from Handshake partners

Who should take this course:

Anyone who is charged with student engagement and marketing Handshake. 

Tip: Have some fun with it! Share what you create with your Relationship Manager so we can celebrate your work and share with others. 

Curriculum30 min

  • Handshake Marketing Toolkit
  • Overview of the Marketing Toolkit (2 min)
  • Marketing Toolkit
  • 5 strategies for activating and engaging students in Handshake
  • Leveraging social media
  • Handshake partner tips: building a social media strategy
  • Optimizing your social media posts
  • Handshake partner tips: social media engagement
  • Feedback
  • Course survey

About this course

We understand the importance of meeting your audiences where they are at. We are also aware that you may have limited resources and time that you can dedicate to marketing efforts. To help, we have put together a set of ready-to-use, out-of-the-box assets for you, as well as ones that you can customize for your branding needs. 


This course covers: 

  • The Handshake marketing toolkit 
  • Social media engagement 
  • Best practice tips from Handshake partners

Who should take this course:

Anyone who is charged with student engagement and marketing Handshake. 

Tip: Have some fun with it! Share what you create with your Relationship Manager so we can celebrate your work and share with others. 

Curriculum30 min

  • Handshake Marketing Toolkit
  • Overview of the Marketing Toolkit (2 min)
  • Marketing Toolkit
  • 5 strategies for activating and engaging students in Handshake
  • Leveraging social media
  • Handshake partner tips: building a social media strategy
  • Optimizing your social media posts
  • Handshake partner tips: social media engagement
  • Feedback
  • Course survey