- Handshake Marketing Toolkit
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Overview of the Marketing Toolkit (2 min)
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Student resource: Tips for getting started on Handshake (2 min)
- Leveraging social media
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Optimizing your social media posts
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Mobile app playbook
- The Feed
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Posting on the Feed (3 min)
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Student perspective of the Feed on web (2 min)
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EDU content calendar
- Feedback
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Course survey

Marketing Handshake
Learn about Handshake's marketing toolkit assets and how to maximize social media to connect with your students.
We understand the importance of meeting your audiences where they are at. We are also aware that you may have limited resources and time that you can dedicate to marketing efforts. To help, we have put together a set of ready-to-use, out-of-the-box assets for you, as well as ones that you can customize for your branding needs.
This course covers:
- The Handshake marketing toolkit
- Social media engagement
- Best practice tips from Handshake partners
Who should take this course:
Anyone who is charged with student engagement and marketing Handshake.
Tip: Have some fun with it! Share what you create with your Relationship Manager so we can celebrate your work and share with others.