Marketing Handshake

Marketing Handshake

Leveraging the Handshake toolkit assets, understanding our logo guidelines and maximizing social media to connect with users

About this course

We understand the importance of meeting your audiences where they are at. We are also very aware they you may have limited resources and time. 
To help, we have put together a set of ready to use, out-of-the-box assets for you as well as ones that can customized for your branding and messaging needs. 
We have also included some best practices samples from your peers who are doing stellar things on social media while incorporating tidbits from our marketing experts at Handshake. 

Who should take this course:
- anyone who is charged with marketing, messaging or printing Handshake-related material 

Pro Tip: Have some fun with it! Share what you create with your Relationship Manager so we can celebrate your work and share with others. 

Curriculum30 mins

  • Handshake Marketing Toolkit
  • Toolkit Overview ~5mins
  • Marketing Playbook - a guide to remote activation and engagement
  • Student Activation Campaigns
  • Leveraging Social Media
  • Best Practices from a Handshake Expert on Social Media ~20mins
  • Optimizing Your Social Media Posts

About this course

We understand the importance of meeting your audiences where they are at. We are also very aware they you may have limited resources and time. 
To help, we have put together a set of ready to use, out-of-the-box assets for you as well as ones that can customized for your branding and messaging needs. 
We have also included some best practices samples from your peers who are doing stellar things on social media while incorporating tidbits from our marketing experts at Handshake. 

Who should take this course:
- anyone who is charged with marketing, messaging or printing Handshake-related material 

Pro Tip: Have some fun with it! Share what you create with your Relationship Manager so we can celebrate your work and share with others. 

Curriculum30 mins

  • Handshake Marketing Toolkit
  • Toolkit Overview ~5mins
  • Marketing Playbook - a guide to remote activation and engagement
  • Student Activation Campaigns
  • Leveraging Social Media
  • Best Practices from a Handshake Expert on Social Media ~20mins
  • Optimizing Your Social Media Posts